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Target Industries

Novi’s business attraction strategy seeks to target companies within the following growth industries:


Detroit, Michigan has always been considered the “Automotive Capital of the World” with the top three American manufacturers headquartered in southeastern Michigan – Chrysler, Ford, and General Motors. There are many automotive suppliers located in Novi including: Kistler Automotive, Constellium (Alcan), CooperStandard, Intier-Magna Automotive, Tata Technologies, and Toyota Boshoku America.

Intelligent Transportation Systems (ITS)

U.S. DOT Vehicle-to-Vehicle (V2V) & Vehicle - to - Infrastructure (V2I) Technology Test Bed

An intelligent vehicle communications network located in the cities of Novi, Farmington, Farmington Hills, and Livonia, Michigan. With 58 roadside units, the VII Development and Test Environment (DTE) deployed by the USDOT in the Novi area is by far the largest single deployment of VII assets in Michigan. Currently USDOT is in the process of awarding the operation/ maintenance of the test bed.
 Test Bed Map

Intelligent transportation systems (ITS) encompass a broad range of wireless and wire line communications- based information and electronics technologies. When integrated into the transportation system's infrastructure, and in vehicles themselves, these technologies relieve congestion, improve safety and enhance American productivity. The IntelliDrive Michigan Testbed is located in Oakland County MI and centered mostly in Novi. The network covers 45 Square miles; These roadways are equipped with 52 Dedicated Short Range Communications (DSRC) roadside equipment (RSE) units. ITS companies such as Vector CAN-Tech are located in Novi.

Life Sciences

Novi has a diverse and innovative population of companies which specialize in medical devices, healthcare institutions, medical offices, and biotechnologies. Companies such as Molecular Innovations, Providence Park Hospital, Henry Ford Health System, Summit Health, Di-Coat Corporation, and Innovative Research.

Alternative Energy

Novi is very much a green community. The Community Development department is in the process of drafting ordinance changes that would include the allowance of solar panels and wind turbines. Novi is a viable community for the R&D and manufacturing of alternative energy products and companies such as ITC Holdings, Novi Energy, Srinergy, and SAIC.

Robotics & Automation

Robotics & Automation or intelligent machines are used throughout several sectors of business. Whether the work is too dangerous or too precise, the capability of these applications aid in medicine, defense, space and underwater exploration, service industries, disaster relief, manufacturing and assembly and entertainment. Companies such as Comau, Nachi Robotic Systems.

Engineering / High Tech / Information Technology

Michigan has a wealth of talent in the field of engineering, high technology and IT innovations. Companies such as Halo Group, IPG Photonics, KBTS Technologies, Laser Mechanisms, Macprofessionals, Miracle Software Systems, Red Level Networks.

Internationally-based Business

We continue focused efforts of attracting international firms to Novi. There are over 850 businesses representing over 720 foreign-parent firms operating in Oakland County with the largest percentages being Germany (21%), Japan (22%) and other parts of Europe (11%). These figures are consistent with Novi's representation of Japanese owned firms (65) and German (19) owned firms.

Chart showing percentage of Foreign Firms in Novi
 Foreign Firms located in Novi